PANDA EXPRESS | SOCIAL AR

Creation of 5 Instagram + Facebook AR filters & microsite to celebrate Lunar New Year 2020. I produced every component of the project: AR filter creation + microsite, original illustrations used throughout the filters, in-restaurant POP, as well as an in-house video shoot for the paid media demo videos. 

Production Company: unit9 

Deliverables: Everything listed above plus managaing the copy translations across 7 languages for users to access in Panda Express markets globally. 

Users uploaded videos to their social feeds to enter a sweepstakes.

Microsite that users reached by scanning QR codes.